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Social media is a powerful tool to grow your business rapidly. It helps you grab more attention and divert more traffic towards your website. However, managing ample social media accounts is a substantial task.
You can’t randomly login to Facebook and Twitter and post whatever you want. There must be a consistent brand strategy. Plus, you need to share the same information across all social networking sites.
And above all you also have to figure out which campaign works best for the audience, so you can duplicate it next time.
Social media management software makes all these tasks simpler and allows you to be more productive with maximum ease. It helps you to manage all your social profiles from a single interface. You can simply schedule and post your content across all of your chosen platforms in one go, which is a big time saver.
Here we are combining a list of the best social media management tools to bring ease to your digital marketing campaigns. But before moving towards the list, you must keep in mind what makes a social media management tool a great tool.
Core Aspects to Look Before Choosing a Social Media Management Tool.
Vast Range of Social Networks:
Vast Range of Social Networks:
There are some management tools that only allow one or two social media accounts. However, some offer a vast range of social networks, i.e., Twitter, Facebook, LinkedIn, Instagram, Pinterest, and more. This is a unique feature that makes some tools better than others.
Customization:
If you are using a variety of channels for your social marketing, you may need a tool that offers customization to fit the needs of the platform you’re targeting. It may include different hashtags for Instagram, Facebook tagging and stuff like that.
Other Value-Added Features:
Most tools give you analytics reporting measuring your ROI, Likes, Shares and Other Activities for ultimate convenience. Others may help you in setting up keyword searches, hashtags, content types and more. A social inbox may be a good proposition letting you handle all social channel queries from a single spot.
In short, every tool comes with some unique features that make it better than others. You may choose among various price plans or can opt for the best free social media management tools (trials) with no worries.
Best Social Media Management Tools to Align Your Marketing Efforts
Hootsuite
Supported platforms: Web, iOS, Android, Chrome
Around here since 2008, it comes with all the basic scheduling and posting functions. The tool comes with content curation, scheduling, and organizing options, compiled with RSS integration. You can create interesting social contests using Hootsuite. However, it doesn’t have a social inbox, so you have to handle all social queries and messages directly via social platforms.
Pricing Plan
Free: 1, 3 social profiles/pages, and 30 scheduled posts
$19/month: 1 user, 10 social profiles, unlimited scheduling
$99/month: 3 users, 20 profiles, unlimited posts
$599/month: 5 users, 35 social profiles, unlimited posts
Buffer
Supported platforms/devices: Web, iOS, Android, Chrome, Firefox, Safari
When it comes to social engagement and social media management, Buffer is among the best tools offering to schedule, publish in a queue, analytics, RSS feed, and team adding features. Unlike Hootsuite, Buffer allows you to manage social media comments right from its interface. However, this feature is limited to Facebook, Twitter, and Instagram.
Pricing Plan
Free: 1 user, 3 social profiles/pages, and 10 posts per profile
$15/month: 1 user, 8 social profiles, 100 queued posts
$65/month: 2 users, 8 profiles, 2,000 queued posts unlimited posts
$99/month: 6 users, 25 social profiles, 2,000 posts
SocialPilot
Supported platforms/devices: Web, Firefox, Safari, Chrome, iOS, Android
It’s a really powerful tool when it comes to scheduling, posting, and sharing content. SocialPilot also enables marketers and Social Media Marketing Agencies to never get out of content with suggestions from various industries. It also offers ready to go reports, social inboxes, and dedicated support to users.
Pricing Plan
$30/month: 3 team members, 25 social profiles/pages, 2 Facebook Ad Accounts, Bulk Scheduling
$50/month: 5 team members, 50 social profiles/pages, 5 Facebook Ad Accounts, Bulk Scheduling
$100/month: 10 team members, 100 social profiles/pages, 10 Facebook Ad Accounts, Bulk Scheduling
e-Clincher
Supported platforms/devices: Mac OS, Web, Chrome, Android, iOS
Simple and sophisticated social media management tool that comes with additional perks than posting and scheduling. Besides, analytics reports, RSS Feed and CRM; it also has influencer discovery, Canva integration, URL shortening, campaign tracking, auto-posts, and more.
Pricing Plan
$59/month: 1 user, 10 social accounts, unlimited inbox CRM and unlimited analytics reports
$119/month: 3 users, 20 social profiles, unlimited inbox CRM, unlimited live analytics reports
$219/month: 6 users, 40 social handles, unlimited CRM, unlimited live analytics reports
CoSchedule
If you want to organize your whole content and marketing from a single interface, CoSchedule is perfect for you. It is an enormous calendar that lets you manage your social media posts, content, events, e-mails, and tasks from one place. Moreover, this tool finds a perfect posting time by itself.
Pricing Plan
$89/month: 3 users, 10 social profiles
$400/month: 5 users, 15 social profiles
$140/year: 10 users, 25 social profiles
Social Media is a great tool to strengthen your brand image. However, managing it manually is a big challenge. The best marketing agency or solopreneur manages your social campaigns with the perfect tool that boosts your engagement, conversions, and efficiency. It helps your business not only expand but stay managed. If you are looking for a smart marketing team to manage your social media.